Google Scholar Preferences with institutional access links
Google Scholar now has a preferences page to specify your institution (if it’s among the few included in the pilot) and get links to your resolver in the results. I don’t have time to play with it just yet, but according to a post by North Carolina State University’s Andrew Pace on the web4lib listserv, they are using DOI. U of Virginia’s Jim Campbell backed this up with a link to a blurb on the CrossRef site saying CrossRef and Google are working together on this:
Google would like to use the DOI as the primary means to link to an article so CrossRef and Google will be working on this as well as a template for common terms and conditions for use of publishers full text content.