Pew report on search behavior
Pew has released a new report detailing the behaviors and references of internet search users. One thing that surprised me and others:
Nearly half of searchers use a search engines no more than a few times a week, and two-thirds say they could walk away from search engines without upsetting their lives very much.
Other interesting findings include:
- Only 38% of users can distinguish between paid and unpaid results
- Users with more online and search experience are more likely to view results as being biased